Spotify’s playlists are an effective marketing tool for getting more people to hear your music, you can gain exposure from listeners who may not have found your music otherwise. Much like a business professional will do on Linkedin, making sure your profile on Spotify is polished and professional, will increase your chances of attracting new followers and exposure. This entails revising your bio, including high quality images, and making playlists that best showcase your music. The first, and most simple step in using Spotify Discovery Mode to your advantage, is optimizing your profile. We will discuss ways in which musicians can use Spotify’s Discovery Mode to boost their career. By increasing an artist's streams and listeners the feature has provided a much-needed boost for many artists careers. One of these features is Discovery Mode: Spotify’s Discovery Mode is a way for artists to get their eligible songs inserted into other artists’ radio playlist and general “autoplay” sessions. With features that the platform provides, this presents a huge opportunity for young and upcoming artists to accelerate their career. With almost 500 million active listeners, Spotify has become the go-to platform for any type of streaming. In today’s digital age, Spotify has become a major player in the music industry. The past generations of artists had way less tools available to boost their career, today with social media and digital platforms there are endless possibilities. In today’s age of music, young and upcoming artists must adapt to the new ways in which technology and its tools can boost their careers.
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